Led the overall creative direction and visual identity for TEDxSU: UPNEXT, ensuring consistency with TEDx global branding while integrating original concepts tailored to the event theme. •⁠ ⁠Supervised a multidisciplinary creative team (designers, videographers, content creators) to produce cohesive visuals across digital, print, and on-site materials (e.g., posters, merchandise, stage design, speaker slides, social media content)

Starting off as just a member for IEOM and created merch design (stickers, varsity) and also design guidelines for rebranding of IEOM, and the creative contents of IEOM's social media & events.

As head of Publication & Documentation, I created a design guidelines (to cover for all social media & publication needs) out of IMechE's guideline that can best expressed SOfE SEAR 2024 personality, which is courageous, bold & exciting.